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Malaysia Airlines Bookings via Social Display
Social display achieved 3.4× higher booking conversion rate than standard display in Taiwan.
- Market
- Taiwan
- Period
- April 2026
- Channel
- Social Display
- 3.4×Higher booking conversion rateSocial Display 0.75% vs Display 0.22%
- +20%Higher flight-search rate
An existing Facebook post, extended beyond social platforms to Taiwan travelers across the web.
The Challenge
Promote Langkawi to Taiwan travelers during MH’s April sale, led by the ‘Time for Langkawi’ Facebook post.
Travel inspiration like this works in a social feed, but on Facebook it only reached people already on the platform.
The Idea
Ran the Facebook post as a display ad in its native look; verified Malaysia Airlines badge, Traditional Chinese copy and a ‘learn more’ button.
Served it to in-market travelers and MH website visitors across the web, so the post met travelers while they were planning.
The work
(open full size)The ‘Time for Langkawi’ post as a display ad, on a Taiwanese travel site