Case Studies
Campaigns we’ve run for Malaysia Airlines and Toyota, and what they delivered.
2.8×Higher CTRSocial Display 7.58% vs Display 2.72%
Malaysia Airlines: The Giveaway Beyond Social
Existing social posts, extended to football fans across the web, drew 2.8× the CTR of MH Display.
- Channel
- Social Display
- Market
- India
- Period
- March 2026
- −47% Cost Per Click
- −68% Cost Per Flight Selection
3.4×Higher booking conversion rateSocial Display 0.75% vs Display 0.22%
Malaysia Airlines: Bookings via Social Display
Social display achieved 3.4× higher booking conversion rate than standard display in Taiwan.
- Channel
- Social Display
- Market
- Taiwan
- Period
- April 2026
- +20% Higher flight-search rate
+46%Footfall upliftExposed 54.24% vs control 37.24%: an additional 3,463 visitors to 33 Toyota dealers
Toyota: Hijacking Last Mile Traffic
pDOOH swayed competitive traffic to drive incremental footfall, achieving an additional minimum MYR36m in sales through strategic targeting.
- Channel
- Programmatic DOOH
- Market
- Klang Valley, Malaysia
- Period
- Mid-March to April 2023 (6 weeks)
- +64% Car bookings, across all models
- MYR36m Minimum incremental sales
- 63× Sales ROI
217%Improvement in overall CPL
Toyota: From War Room to Boardroom
A customised marketing dashboard improved the speed and accuracy of decisions, resulting in 217% KPI improvements.
- Channel
- Performance dashboard
- Market
- Malaysia
- Period
- Full year 2022
- 220% More leads
- 6.8% Savings
Ready to activate what actually works?
Let’s talk about your next campaign.