Interactive Formats

Examples of the formats available.

Standard Rich Media

Formats built to be interacted with, not just seen. Up to 3× longer view time than standard display.

  • Swipe to Unlock

    Swipe unlocks the full message or offer.

  • Peel to Reveal

    Users peel back a layer to uncover a hidden offer.

  • Scratch to Unveil

    Scratch the surface to reveal the product underneath.

  • Video Feed

    Several short videos in one scrollable feed.

  • Video Carousel

    Swipe between products or videos in a single unit.

  • Card Swiper

    A stack of product cards to flick through.

  • Grid Format

    A grid of images or videos where each tile opens its own story.

  • Split Screen

    Video and product story share one unit, split into two panels.

  • Shoppable Display

    Tap a category to open a product list with Shop Now buttons.

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    Countdown

    A live timer counting down to a launch, sale or premiere.

  • Colour Selector

    Users tap swatches to see the product in different colors.

  • Card Flip

    Hover or tap a card to flip it and reveal a hidden message.

  • Scroller

    Imagery moves as users scroll the page, adding depth to the ad.

  • Store Locator

    Tap pins on a map to find the nearest store or venue.

  • Contact our team for the full collection of formats for Standard Rich Media

Custom Rich Media

  • Responsive Interstitial, Product Showcase

    Full screen and adapts to any screen, built around a product showcase.

  • Responsive Interstitial, Floating Cards

    Full screen and adapts to any screen with floating cards that rotate into view.

  • Rich Bot, Chat

    A chat style ad that answers questions or runs a quick quiz.

  • Rich Bot, Brand Lift Study

    The same chat format asking survey questions to measure brand lift.

  • Adhesive

    A sticky banner that stays at the bottom of the screen as users scroll.

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    Simple Gamification

    A light branded game, such as catching items to unlock deals.

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    Keep-Up Game

    Tap to keep the ball in the air, a best score keeps users playing.

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    Memory Game

    Flip tiles to find matching pairs, with the brand on every card.

  • Expandable Bottom Banner

    A bottom banner that expands into a full screen rich media experience.

  • High Attention Brand Experience

    A full screen in-article unit with swappable product stories.

  • In Article

    A full width unit that appears between paragraphs as users read.

  • Lighthouse Quiz

    An in article unit that holds on screen and asks a quick quiz question.

  • Contact our team for the full collection of formats for Custom Rich Media

Interactive Video

Video that responds to the viewer, from branded players to interactive choice formats.

Social Display

Repurpose high-performing social creative into display ads and extend proven content beyond the platform.

  • Social Video

    A video post with the look of a social feed, on the open web.

  • Photo

    A simple image post, rebuilt to display sizes.

  • Link

    A post with a link card that clicks through the landing page.

  • Carousel

    Several swipeable images in one post, each with its own product.

  • Story

    Full screen vertical story creative in a display placement.

  • Collections

    A hero video with shoppable product row underneath.

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    Event

    An event post with date, venue and a ticket button.

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    Countdown

    A live countdown to a launch, sale or event date.

  • Contact our team for the full collection of formats for Social Display

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