All case studies
Malaysia Airlines The Giveaway Beyond Social
Existing social posts, extended to football fans across the web, drew 2.8× the CTR of MH Display.
- Market
- India
- Period
- March 2026
- Channel
- Social Display
- 2.8×Higher CTRSocial Display 7.58% vs Display 2.72%
- −47%Cost Per ClickSocial Display vs Display
- −68%Cost Per Flight SelectionSocial Display vs Display
Existing Facebook and Instagram posts, extended beyond social platforms to football content across the web.
The Challenge
MH’s Manchester United giveaway was a social first contest: join Enrich, book a flight and win the chance to watch Man United live at Old Trafford.
On FB and Instagram alone, it only reached fans already scrolling those feeds, with the contest closing on 10th April.
The Idea
Ran the same FB and Instagram video and carousel posts as display ads, keeping the look, copy and verified badge fans recognize.
Placed them next to football content across the web through keyword contextual targeting, plus 3rd party audience.
The work
(open full size)The carousel post as a display ad, on a football news site 
(open full size)The video post as a display ad, on a sports site